THE ARCTIC GROUP ANNOUNCES NATIONAL BRAND-BUILDING INITIATIVE

Winnipeg, Manitoba - The Arctic Group announced today that it will be introducing a new brand of premium ice under the name "Arctic Glacier". The brand will be marketed across Canada from Vancouver to Quebec through Arctic Group's eight regional manufacturing facilities.

"This initiative represents the second phase in our consolidation of the Canadian ice industry," said Robert Nagy, President and C.E.O. of the Winnipeg-based Arctic Group. "Over the last 18 months we have created a national distribution system. The introduction of Arctic Glacier will raise the profile of packaged ice and enable Arctic to not only solidify its share of the market, but will also provide a platform from which to increase the size of the market as a whole. The introduction of Arctic Glacier will facilitate the negotiation of national accounts."

The bottled water business has grown ten fold over the last 15 years, however, the packaged ice industry has not followed this pattern in spite of the fact that the product is of equal or superior quality. Arctic Glacier will feature enhanced packaging, a common UPC code, and most importantly, a program of marketing and advertising support. The roll out of the national brand is the first in a series of initiatives which will increase the profile of the product and enhance the awareness of packaged premium ice in the marketplace.

The Arctic Group Inc. is Canada's largest ice producer with production and/or distribution facilities in Quebec City, Montreal, Ottawa, Mississauga, Chatham, Barrie, Hamilton, Niagara Falls, Winnipeg, Regina, Calgary, Edmonton and Vancouver. Arctic also services a substantial segment of the U.S. market from operations in Texas, Oklahoma, Kansas, Iowa, Nebraska and Minnesota.
As Canada's largest ice company, The Arctic Group Inc. is committed to building an internationally recognized ice company by focusing on an aggressive strategy of growth through acquisition and consolidation of the ice industry in North America.

For further information, call The Arctic Group Inc. TOLL FREE at 1-888-573-9237 or visit The Arctic Group's Web Site at - http://www.arcticgroup.com.

(Signed)
On behalf of the Management and the Board of Directors of The Arctic Group Inc.,
Robert Nagy, President & CEO.

The Alberta Stock Exchange has not reviewed and does not approve or disapprove of the adequacy or accuracy of this release.