Arctic Glacier Partners with HISTORY® to Celebrate New
Season of Ice Road Truckers
Arctic Glacier has partnered with HISTORY to launch
the current season of the hit Ice Road Truckers television series.
To mark the occasion, Arctic Glacier introduced IRT Ice – the
first-ever co-branded line of
ice exclusively from Arctic
Glacier – at a spectacular ceremony in the heart of New York
City on May 31, 2012.
IRT star Hugh Rowland was in Times Square to make the first delivery of IRT Ice to the
Walgreens store at 42nd Street and Broadway. As part of the special delivery, the Arctic
Glacier special effects team turned Times Square into a winter scene, complete with an IRT
Ice delivery truck, 20 tons of snow, an ice road and ice sculptures. See
pictures below of the event.
Hugh "Polar Bear" Rowland joins HISTORY and Arctic Glacier to celebrate the new season of Ice Road Truckers and to launch IRT Ice with a snow scene in Times Square, New York.
(Photo by Amy Sussman/Invision for History)
Tracy Lenhart, Director Consumer Promotions and Partnerships at HISTORY, Chris Meador, VP Consumer Marketing at HISTORY, Hugh “Polar Bear” Rowland, star of Ice Road Truckers and Michael Busch, VP Sales and Marketing at Arctic Glacier celebrate the new season of Ice Road Truckers and the launch of IRT Ice in Times Square, New York.
HISTORY and Arctic Glacier have partnered to introduce IRT Ice – the first ever co-branded line of ice exclusively from Arctic Glacier – to celebrate the new season of Ice Road Truckers, airing Sundays at 9pm/8c.